Agencies don't often practice what they preach, particularly when it comes to behaving like a brand. I created this film to encapsulate the What? How? Why? of April Six after an agency-wide workshop helped define the April Six UK purpose and our role relative to our client's businesses.

The dreaded agency Christmas Card brief. A chance to bring the April Six 6 to life as a character and showcase the agency's motion capabilities.

The following year we ramped up the pace with a snowboarding 6.

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