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Ballantines were looking for a new global campaign that talked to a younger generation. Whisky campaigns have always looked to the past. LogicLogicMagic® created one that looked to the future, "Tomorrow's Heroes'. Fictional Ballantine's drinkers described how they had left an impression with their creations and achievements across the arts, technology and sporting arenas. All the character names were anagrams of the word Ballantines.
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