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Infantry are the front-line fighting troops within the Army, divided into four sections, Armoured, Mechanised, Light and Air Assault.  The challenge was to create four all-action commercials that showed each division's individual characteristics but also how they blend together. "Forward as One" was the campaign platform idea and it succeeded in filling the Infantry recruitment quota months ahead of schedule. LogicLogicMagic® working with poetry and military precision.

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