Conflicts in Iraq & Afghanistan had left opinion of the British Army at an all time low. But this was not the fault of those who sign up for Queen & Country. LogicLogicMagic® set out to separate the politics from the positive personal stories, with an insight that the British Army was more respected around the world than at home in Britain. Visiting Kosovo, Bosnia, Sierra Leone, Ghana & Afghanistan, to capture untold stories of lives changed for the better by soldiers from the British Army. Raw, unscripted, and working well outside our comfort zones we delivered close to fifty films for use across all media, encouraging people in this country to send their message to the best. The campaign was awarded at the BTAAs.