Twist, Lick & Dunk has been the Oreo ritual for over a decade. The challenge here was to broaden the appeal of Oreos to adults. LogicLogicMagic® cast the child in the role of teacher in this series of commercials. We struck gold in casting four year old Pixie Davies in the lead role. She was rightly awarded a golden arrow at The BTAA Craft Awards for Best Actress. Sales of Oreos grew by 11% year on year after the campaign aired.