New EMEA Dawn for CleverTap
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California. CleverTap partnered with LogicLogicMagic® to help launch the brand into the EMEA market in a visually distinctive way, through a series of physical, and post the outbreak of Covid-19, virtual events.
Graphic orange circles form part of the CleverTap brand visual language. So, we adopted them for literal brand consistency, but in a more lateral context for the new EMEA audience. We reinterpreted the circles from simple design elements into a rising sun, creating a new dawn of mobile customer retention across the relevant European city skylines. On brand, but imbued with a more human meaning to suit our narrative.
Demand generation kits were then created for each event with assets deployed through email and social channels to ensure EMEA audiences woke up to CleverTap's potential.