Reebok were introducing a twist to their Classics range. The soles had
different graphic patterns - famous city skylines and graffiti tags to name but a few.
For once 'undersides had just become more interesting'. LogicLogicMagic® led to an intriguing images for the youth style press. For once an idea triumphed over a giant shoe shot, to the extent that buyers started to send in their own "Underside explorer" shots, decked out of course in their new Reebok Classics.