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Reebok were introducing a twist to their Classics range. The soles had

different graphic patterns - famous city skylines and graffiti tags to name but a few.

For once 'undersides had just become more interesting'. LogicLogicMagic® led to an intriguing images for the youth style press. For once an idea triumphed over a giant shoe shot, to the extent that buyers started to send in their own "Underside explorer" shots,  decked out of course in their new Reebok Classics.

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