Vertex provides industry-leading indirect tax technology. LogicLogicMagic were tasked with creating a campaign aimed at online marketplaces and digital service sellers, where the tax complexities are immense as businesses wrestle with cross-border transactions and individual country compliance regulations. We wanted to capture the stress-free, high visibility, ease-of-use benefits which Vertex delivers while reflecting the core brand visual DNA. The Vertex air balloon is a distinctive, fluent brand device that captures the high-level 'Tax Navigator' benefits of the Vertex offering, in a memorable way across digital, print, and event collateral.