Award schemes are a competitive business. B2B Marketing wanted a LogicLogicMagic® approach for their 2020 awards programme to elevate their campaign above a traditional design wrapper, into something with a genuine strategic idea at the heart. A distinctive but flexible idea that would show multiple aspects of the B2B industry in a positive light and create a sense of prestige for all those involved: entrants, judges and sponsors.
Are you ready to Join the Giants of B2B Marketing?

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Following the success of this campaign, we were invited to create a follow up for the 2021 awards. Staying true to our belief in brand building, we maintained the 'Giants of B2B' theme for a second year, but pivoted the creative approach to focus on the notion that the 2020 winners left behind 'Big shoes to fill'. Again we maintained the B2B brand colours and explored multiple aspects of B2B marketing through our creative.