Alistair Ross
Building B2B tech brand awareness without big budgets
In the fast-paced world of B2B technology marketing, unifying, long-lasting brand positioning ideas are rare. As a quick test - try and...
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John Woods
- Jul 19
- 3 min
3 tips for building a memorable B2B brand that people love
Picture this: you’re at a crowded cattle auction surrounded by hundreds of farmers all shouting “Buy my cow, it’s the best!” You cast...
390
Alistair Ross
- Jul 14
- 4 min
Do you have to be serious to be taken seriously in B2B Tech Marketing?
In business, the notion of professionalism has long been associated with seriousness, formality, and a strictly disciplined approach....
590
Alistair Ross
- Jul 5
- 6 min
In an age of short attention spans, what’s missing from most tech brand websites?
You’re a technology brand. Your website is the primary destination for your marketing comms activity. Your aim is to attract potentially...
460
Alistair Ross
- May 5
- 5 min
How the snowmen froze out the showmen causing the creative ice age.
(Please insert snowwomen/showwomen and snowthem and showthem as appropriate) Cool. The single most damaging word for creative...
2500
John Woods
- Feb 27
- 4 min
5 ways HR tech helps build a people-first hybrid work culture
Of all the reasons why hybrid work is here to stay, one stands out above the rest – businesses want to attract and retain the best people...
520
John Woods
- Dec 7, 2022
- 4 min
Five actions B2B marketers can take when lead generation metrics decline
Lead generation is the lifeblood of any business. To ensure your organisation continues to prosper and grow, you must have a steady...
310
Suzanne Mucci
- Nov 10, 2022
- 3 min
Clicks and giggles: why B2B marketers should embrace their funny side
Ask any marketer what their B2B campaigns aspire to be and chances are you’ll hear: human, friendly, impactful and so on. But it’s...
210
Suzanne Mucci
- Nov 1, 2022
- 2 min
Don’t underestimate the power of the unexpected
I would love to have been a fly on the wall when someone first suggested using an animatronic Arnold Schwarzenegger to remind people...
230
John Woods
- Jul 18, 2022
- 3 min
The power of B2B storytelling: an artform that sells
Storytelling is an inherent part of the human condition. From Egyptian Hieroglyphs and Greek Mythology to Shakespeare and Coronation...
600
Alistair Ross
- Jul 13, 2022
- 1 min
The Giants of B2B return, but made of different stuff.
There's something innately satisfying about a trilogy, so earlier this year we agreed to create the third and perhaps final instalment of...
400
Suzanne Mucci
- Jul 11, 2022
- 3 min
Why tech brands should quit cloning around
What was the last great tech ad you saw? Chances are, the examples you can think of are few and far between. And that’s despite there...
900
John Woods
- May 12, 2022
- 3 min
Harnessing fluent branding devices to build B2B familiarity
While the distinction between B2B brand and branding is often clouded, recognising the differences between the two is crucially...
390
John Woods
- May 12, 2022
- 3 min
When mental availability matters. Strategic steps to help B2B audiences take notice.
Though businesspeople and consumers may buy for different reasons, the triggers that motivate them remain largely the same. Creativity,...
180
John Woods
- May 12, 2022
- 3 min
Popularity vs Intelligence. What's the key to making tech marketing more memorable?
While many technology companies today assume that having the cleverest product on the market automatically makes it the best, nothing...
760
Alistair Ross
- Nov 26, 2021
- 2 min
Double gold at the B2B Marketing Awards
Dare to dream. When we launched LogicLogicMagic 18 months ago, we embarked on a mission to bring a little more magic into B2B technology...
7100
John Woods
- Oct 28, 2021
- 4 min
From villain to saviour - how clean technology is fighting climate change
With Halloween just around the corner, what better time than now to hit you with some big old scary facts. For example, did you know that...
370
John Woods
- Oct 11, 2021
- 3 min
Is EdTech the passport to the future?
Key EdTech trends to watch out for in 2021 and beyond Education and technology have always shared a lot in common. Like two mates kicking...
300
John Woods
- Oct 7, 2021
- 4 min
Humanity unchained:Why technology is our greatest liberator
As far back as the stone age, humans have always been inherently technological beings or tool users. From hammerstones and the wheel to...
500
Suzanne Mucci
- Sep 14, 2021
- 3 min
Why digital transformation is an evolution, not a revolution
Businesses have long been looking to ramp up their digital transformation strategies, and the pandemic has only increased the pressure....
220
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