Suzanne Mucci
Clicks and giggles: why B2B marketers should embrace their funny side
Ask any marketer what their B2B campaigns aspire to be and chances are you’ll hear: human, friendly, impactful and so on. But it’s...
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Suzanne Mucci
- Nov 1
- 2 min
Don’t underestimate the power of the unexpected
I would love to have been a fly on the wall when someone first suggested using an animatronic Arnold Schwarzenegger to remind people...
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John Woods
- Jul 18
- 3 min
The power of B2B storytelling: an artform that sells
Storytelling is an inherent part of the human condition. From Egyptian Hieroglyphs and Greek Mythology to Shakespeare and Coronation...
440
Alistair Ross
- Jul 13
- 1 min
The Giants of B2B return, but made of different stuff.
There's something innately satisfying about a trilogy, so earlier this year we agreed to create the third and perhaps final instalment of...
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Suzanne Mucci
- Jul 11
- 3 min
Why tech brands should quit cloning around
What was the last great tech ad you saw? Chances are, the examples you can think of are few and far between. And that’s despite there...
700
John Woods
- May 12
- 3 min
Harnessing fluent branding devices to build B2B familiarity
While the distinction between B2B brand and branding is often clouded, recognising the differences between the two is crucially...
300
John Woods
- May 12
- 3 min
When mental availability matters. Strategic steps to help B2B audiences take notice.
Though businesspeople and consumers may buy for different reasons, the triggers that motivate them remain largely the same. Creativity,...
120
John Woods
- May 12
- 3 min
Popularity vs Intelligence. What's the key to making tech marketing more memorable?
While many technology companies today assume that having the cleverest product on the market automatically makes it the best, nothing...
590
Alistair Ross
- Nov 26, 2021
- 2 min
Double gold at the B2B Marketing Awards 2021
Dare to dream. When we launched LogicLogicMagic 18 months ago, we embarked on a mission to bring a little more magic into B2B technology...
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John Woods
- Oct 28, 2021
- 3 min
From villain to saviour - how clean technology is fighting climate change
With Halloween just around the corner, what better time than now to hit you with some big old scary facts. For example, did you know that...
360
John Woods
- Oct 11, 2021
- 3 min
Is EdTech the passport to the future?
Key EdTech trends to watch out for in 2021 and beyond Education and technology have always shared a lot in common. Like two mates kicking...
280
John Woods
- Oct 7, 2021
- 4 min
Humanity unchained:Why technology is our greatest liberator
As far back as the stone age, humans have always been inherently technological beings or tool users. From hammerstones and the wheel to...
270
Suzanne Mucci
- Sep 14, 2021
- 3 min
Why digital transformation is an evolution, not a revolution
Businesses have long been looking to ramp up their digital transformation strategies, and the pandemic has only increased the pressure....
190
Suzanne Mucci
- Aug 16, 2021
- 3 min
Why we’re scared of new tech – and how we can be won over
Technology resistance is nothing new. In the 18th century, the Luddites smashed up the mechanised looms that threatened to – indeed, did...
290
John Woods
- Jul 23, 2021
- 4 min
Social media has come of age to drive significant B2B growth.
Over the last 18 months, the COVID-19 crisis bought about significant changes in the way organisations market their products and engage...
310
Alistair Ross
- Jul 9, 2021
- 3 min
Shut up and show me the work
"Shut up and show me the work". Seven words that have stayed with me throughout my creative career. They were said (with a smile I should...
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Alistair Ross
- Jul 2, 2021
- 2 min
Lessons from turning eighteen
LogicLogicMagic has just turned eighteen. Eighteen months old that is. While most casual observers would have expected us to still be...
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John Woods
- Jun 18, 2021
- 4 min
Is cloud HR the key to better employee experiences in the digital era?
“Toto, I have a feeling we’re not in Kansas anymore!” Over the last 18 months, it’s fair to say we’ve all experienced Dorothy-like doubts...
290
John Woods
- Jun 7, 2021
- 3 min
Seeing the future with Computer Vision
While the idea of living in a world where computers can “see” like humans may seem far-fetched to many, the truth is we already are (and...
320
Alistair Ross
- May 18, 2021
- 2 min
The Return of the Giants of B2B
Creating 'blockbuster franchises' is one of the core recommendations from Linkedin's B2B Institute. It underpins a strategic belief in...
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