Alistair Ross
What's Competitive Creativity® and how does it drive growth?
What is Competitive Creativity®? Creativity's ethereal nature means it struggles to be taken seriously in tech boardrooms. But every...
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Alistair Ross
Dec 1, 20232 min
LogicLogicMagic. The spontaneous storytelling game.
Some ideas transcend mediums. Before LogicLogicMagic was an agency, for two decades it was simply my personal creative philosophy. A...
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John Woods
Nov 27, 20234 min
Navigating 2024: Five helpful B2B Tech Marketing themes
Innovation is what drives success in world of B2B technology marketing, but that shouldn’t mean just focusing on what’s new. While...
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Alistair Ross
Oct 9, 20235 min
Why is your B2B tech brand not as popular as it could be?
We all want to be popular. It’s human nature. But what is the journey to popularity for B2B tech brands? And what challenges stand in the...
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Alistair Ross
Jul 31, 20234 min
Building B2B tech brand awareness without big budgets
In the fast-paced world of B2B technology marketing, unifying, long-lasting brand positioning ideas are rare. As a quick test - try and...
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John Woods
Jul 19, 20233 min
3 tips for building a memorable B2B brand that people love
Picture this: you’re at a crowded cattle auction surrounded by hundreds of farmers all shouting “Buy my cow, it’s the best!” You cast...
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Alistair Ross
Jul 14, 20234 min
Do you have to be serious to be taken seriously in B2B Tech Marketing?
In business, the notion of professionalism has long been associated with seriousness, formality, and a strictly disciplined approach....
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Alistair Ross
Jul 5, 20236 min
In an age of short attention spans, what’s missing from most tech brand websites?
You’re a technology brand. Your website is the primary destination for your marketing comms activity. Your aim is to attract potentially...
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Alistair Ross
May 5, 20235 min
How the snowmen froze out the showmen causing the creative ice age.
(Please insert snowwomen/showwomen and snowthem and showthem as appropriate) Cool. The single most damaging word for creative...
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John Woods
Feb 27, 20234 min
5 ways HR tech helps build a people-first hybrid work culture
Of all the reasons why hybrid work is here to stay, one stands out above the rest – businesses want to attract and retain the best people...
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John Woods
Dec 7, 20224 min
Five actions B2B marketers can take when lead generation metrics decline
Lead generation is the lifeblood of any business. To ensure your organisation continues to prosper and grow, you must have a steady...
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Suzanne Mucci
Nov 10, 20223 min
Clicks and giggles: why B2B marketers should embrace their funny side
Ask any marketer what their B2B campaigns aspire to be and chances are you’ll hear: human, friendly, impactful and so on. But it’s...
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Suzanne Mucci
Nov 1, 20222 min
Don’t underestimate the power of the unexpected
I would love to have been a fly on the wall when someone first suggested using an animatronic Arnold Schwarzenegger to remind people...
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John Woods
Jul 18, 20223 min
The power of B2B storytelling: an artform that sells
Storytelling is an inherent part of the human condition. From Egyptian Hieroglyphs and Greek Mythology to Shakespeare and Coronation...
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Alistair Ross
Jul 13, 20221 min
The Giants of B2B return, but made of different stuff.
There's something innately satisfying about a trilogy, so earlier this year we agreed to create the third and perhaps final instalment of...
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Suzanne Mucci
Jul 11, 20223 min
Why tech brands should quit cloning around
What was the last great tech ad you saw? Chances are, the examples you can think of are few and far between. And that’s despite there...
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John Woods
May 12, 20223 min
Harnessing fluent branding devices to build B2B familiarity
While the distinction between B2B brand and branding is often clouded, recognising the differences between the two is crucially...
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John Woods
May 12, 20223 min
When mental availability matters. Strategic steps to help B2B audiences take notice.
Though businesspeople and consumers may buy for different reasons, the triggers that motivate them remain largely the same. Creativity,...
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John Woods
May 12, 20223 min
Popularity vs Intelligence. What's the key to making tech marketing more memorable?
While many technology companies today assume that having the cleverest product on the market automatically makes it the best, nothing...
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Alistair Ross
Nov 26, 20212 min
Double gold at the B2B Marketing Awards
Dare to dream. When we launched LogicLogicMagic 18 months ago, we embarked on a mission to bring a little more magic into B2B technology...
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