Let’s get something out of the way quickly, so the design purists can relax and unclench: graphic design matters . I studied visual...

Along with Zoom quizzes and banana bread, QR codes were one of the surprise hits of the pandemic.   Not so long ago, tech analysts had...

We work in the business of communication. There is a pressure to continually talk, have a point of view, critique, or constructively add...

What is Competitive Creativity® ? Creativity's ethereal nature means it struggles to be taken seriously in tech boardrooms. But every...

Some ideas transcend mediums. Before LogicLogicMagic was an agency, for two decades it was simply my personal creative philosophy. A...

Innovation is what drives success in world of B2B technology marketing, but that shouldn’t mean just focusing on what’s new. While...

We all want to be popular. It’s human nature. But what is the journey to popularity for B2B tech brands? And what challenges stand in the...

In the fast-paced world of B2B technology marketing, unifying, long-lasting brand positioning ideas are rare. As a quick test - try and...

Picture this: you’re at a crowded cattle auction surrounded by hundreds of farmers all shouting “Buy my cow, it’s the best!” You cast...

In business, the notion of professionalism has long been associated with seriousness, formality, and a strictly disciplined approach....

You’re a technology brand. Your website is the primary destination for your marketing comms activity. Your aim is to attract potentially...

(Please insert snowwomen/showwomen and snowthem and showthem as appropriate) Cool. The single most damaging word for creative...

Of all the reasons why hybrid work is here to stay, one stands out above the rest – businesses want to attract and retain the best people...

Lead generation is the lifeblood of any business. To ensure your organisation continues to prosper and grow, you must have a steady...

Ask any marketer what their B2B campaigns aspire to be and chances are you’ll hear: human, friendly, impactful and so on. But it’s...

I would love to have been a fly on the wall when someone first suggested using an animatronic Arnold Schwarzenegger to remind people...

Storytelling is an inherent part of the human condition. From Egyptian Hieroglyphs and Greek Mythology to Shakespeare and Coronation...

There's something innately satisfying about a trilogy, so earlier this year we agreed to create the third and perhaps final instalment of...

What was the last great tech ad you saw? Chances are, the examples you can think of are few and far between. And that’s despite there...

While the distinction between B2B brand and branding is often clouded, recognising the differences between the two is crucially...