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You can't graphic design your way to fame.
Let’s get something out of the way quickly, so the design purists can relax and unclench: graphic design matters . I studied visual...

Alistair Ross
May 63 min read


Nudge, nudge: how to coax people to try your tech
Along with Zoom quizzes and banana bread, QR codes were one of the surprise hits of the pandemic. Not so long ago, tech analysts had...

Suzanne Mucci
May 64 min read


An end to 488 days of Silence
We work in the business of communication. There is a pressure to continually talk, have a point of view, critique, or constructively add...

Alistair Ross
May 62 min read


What's Competitive Creativity® and how does it drive growth?
What is Competitive Creativity® ? Creativity's ethereal nature means it struggles to be taken seriously in tech boardrooms. But every...

Alistair Ross
Jan 4, 20244 min read


LogicLogicMagic. The spontaneous storytelling game.
Some ideas transcend mediums. Before LogicLogicMagic was an agency, for two decades it was simply my personal creative philosophy. A...

Alistair Ross
Dec 1, 20232 min read


Navigating 2024: Five helpful B2B Tech Marketing themes
Innovation is what drives success in world of B2B technology marketing, but that shouldn’t mean just focusing on what’s new. While...

John Woods
Nov 27, 20234 min read


Why is your B2B tech brand not as popular as it could be?
We all want to be popular. It’s human nature. But what is the journey to popularity for B2B tech brands? And what challenges stand in the...

Alistair Ross
Oct 9, 20235 min read


Building B2B tech brand awareness without big budgets
In the fast-paced world of B2B technology marketing, unifying, long-lasting brand positioning ideas are rare. As a quick test - try and...

Alistair Ross
Jul 31, 20234 min read


3 tips for building a memorable B2B brand that people love
Picture this: you’re at a crowded cattle auction surrounded by hundreds of farmers all shouting “Buy my cow, it’s the best!” You cast...

John Woods
Jul 19, 20233 min read


Do you have to be serious to be taken seriously in B2B Tech Marketing?
In business, the notion of professionalism has long been associated with seriousness, formality, and a strictly disciplined approach....

Alistair Ross
Jul 14, 20234 min read


In an age of short attention spans, what’s missing from most tech brand websites?
You’re a technology brand. Your website is the primary destination for your marketing comms activity. Your aim is to attract potentially...

Alistair Ross
Jul 5, 20236 min read


How the snowmen froze out the showmen causing the creative ice age.
(Please insert snowwomen/showwomen and snowthem and showthem as appropriate) Cool. The single most damaging word for creative...

Alistair Ross
May 5, 20235 min read


5 ways HR tech helps build a people-first hybrid work culture
Of all the reasons why hybrid work is here to stay, one stands out above the rest – businesses want to attract and retain the best people...

John Woods
Feb 27, 20234 min read


Five actions B2B marketers can take when lead generation metrics decline
Lead generation is the lifeblood of any business. To ensure your organisation continues to prosper and grow, you must have a steady...

John Woods
Dec 7, 20224 min read


Clicks and giggles: why B2B marketers should embrace their funny side
Ask any marketer what their B2B campaigns aspire to be and chances are you’ll hear: human, friendly, impactful and so on. But it’s...

Suzanne Mucci
Nov 10, 20223 min read


Don’t underestimate the power of the unexpected
I would love to have been a fly on the wall when someone first suggested using an animatronic Arnold Schwarzenegger to remind people...

Suzanne Mucci
Nov 1, 20222 min read


The power of B2B storytelling: an artform that sells
Storytelling is an inherent part of the human condition. From Egyptian Hieroglyphs and Greek Mythology to Shakespeare and Coronation...

John Woods
Jul 18, 20223 min read


The Giants of B2B return, but made of different stuff.
There's something innately satisfying about a trilogy, so earlier this year we agreed to create the third and perhaps final instalment of...

Alistair Ross
Jul 13, 20221 min read


Why tech brands should quit cloning around
What was the last great tech ad you saw? Chances are, the examples you can think of are few and far between. And that’s despite there...

Suzanne Mucci
Jul 11, 20223 min read


Harnessing fluent branding devices to build B2B familiarity
While the distinction between B2B brand and branding is often clouded, recognising the differences between the two is crucially...

John Woods
May 12, 20223 min read
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