Let’s get something out of the way quickly, so the design purists can relax and unclench: graphic design matters . I studied visual...

Along with Zoom quizzes and banana bread, QR codes were one of the surprise hits of the pandemic.   Not so long ago, tech analysts had...

We work in the business of communication. There is a pressure to continually talk, have a point of view, critique, or constructively add...

What is Competitive Creativity® ? Creativity's ethereal nature means it struggles to be taken seriously in tech boardrooms. But every...

Some ideas transcend mediums. Before LogicLogicMagic was an agency, for two decades it was simply my personal creative philosophy. A...

Innovation is what drives success in world of B2B technology marketing, but that shouldn’t mean just focusing on what’s new. While...

We all want to be popular. It’s human nature. But what is the journey to popularity for B2B tech brands? And what challenges stand in the...

In the fast-paced world of B2B technology marketing, unifying, long-lasting brand positioning ideas are rare. As a quick test - try and...

Picture this: you’re at a crowded cattle auction surrounded by hundreds of farmers all shouting “Buy my cow, it’s the best!” You cast...