Advania are one of Europe’s leading IT service providers. They approached LogicLogicMagic with a creative challenge – to evolve the visual cliché of a graphic maze in an existing campaign into something more memorable and engaging. The maze metaphor had been adopted to explain how Advania guide customers on their technology transformation journeys, but in its abstract graphic form was not delivering on the Advania brand promise to be ‘the tech company with people at heart’.
 

To us the answer seemed simple – turn the overused maze metaphor into an amazing Advania brand world. A physical maze with the focus on the people and their technology journeys within. Navigating through the twists and turns of technology with the help of Advania’s guides. We brought this vision to life in a hero brand film and supporting content drivers set in the same world.