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Competitive Creativity® x B2B Technology Marketing Case Studies

See just cybersecurity case studies

Advania \| IT Services Brand evolution and demand generation building awareness and pipeline through a more distinctive, people-centred brand.	Soldo \| Spend Management & FinTech Brand positioning, distinctive assets and demand generation increasing prompted awareness by 625% and pipeline by 252%.	Agilysys \| Hospitality Technology Brand evolution and demand generation challenging category inertia and inspiring businesses to “Go Beyond” for every guest.	Cloudflare \| Connectivity Cloud & Cybersecurity 18 targeted ABM campaigns combining content, demand generation and direct mail to engage priority accounts and drive deal wins.	Axonius \| Cybersecurity & Asset Intelligence Event activation and an original musical album creating an entertaining, ownable brand experience at RSAC 2026.	OpenText \| Cybersecurity Partner positioning and demand generation campaigns designed to recruit, engage and grow a stronger global partner ecosystem.
Sysdig \| Cloud Security Brand positioning and an original musical album making specialist expertise easier to notice, understand and remember.	Okta \| Identity Security Five years of demand generation, ABM, events and sales enablement supporting EMEA growth as agency of record.	Sphere \| Technology Marketing Community GenAI brand films launching its purpose, personality and collective expertise to a wider audience.	Lenovo ThinkPad \| Business Technology Brand films and an integrated channel-partner campaign helping partners communicate product value and increase sales by 49%.	Epson \| Printing Technology Advertising, integrated campaigns and sales enablement communicating the portfolio’s commercial and environmental value.	Vertex \| Tax Technology Brand evolution and demand generation increasing consideration and building qualified pipeline via more distinctive communications.
SAS \| Data & Analytics Demand generation and experiential campaigns translating complex propositions into significant pipeline opportunities.	SAP \| Enterprise Technology Entertaining social films transforming complex propositions into accessible, memorable stories that increased audience engagement.	Symantec \| Cybersecurity Demand generation campaigns and films making complex security propositions clearer and more commercially effective.	B2B Marketing \| Marketing Intelligence & Events Event themes, films, digital campaigns and collateral increasing award entries while elevating visibility and brand perception.	Propolis \| B2B Marketing Community Brand positioning and an integrated campaign increasing awareness, clarifying membership value and strengthening perceptions.	Lectra \| Fashion Technology Targeted demand generation campaigns delivering pipeline uplift and new-name leads across fashion manufacturing audiences.

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