RSAC: 'Anthems of Action' - a Cybersecurity Songfest.
Axonius had created a brand campaign with their US brand agency under the moniker, 'Agents of Action'. We pitched to activate this idea in the most memorable way for the RSAC Conference. Knowing the emotional power of music we created 'Anthems of Action', a musical themed activation with an original album at the heart. Nine original songs through hip-hop, rock, country, jazz and punk genres. All with relevant messaging and stories but told in a memorable way.
The 'Anthems of Action" album was available on Spotify (use QR code here to access) and iTunes as well as limited edition vinyl from the Axonius team at RSAC. The idea behind the album was to create a memorable branded content piece that could travel with ease beyond the event in the something a simple as an email, yet deliver an audio experience that was big on emotion and high on production. Creating the album inspired the internal design team at Axonius to develop a music themed stand, complete turntable and guitar prizes to be won.
