Bayer wanted to connect with their audiences in farming communities. Farmers keep countries fed with their crops, and Bayer help these crops grow and produce superior yields. LogicLogicMagic® expressed this partnership as #Farmstrong. A message that fuelled Bayer's social media campaign, elevating farmers to the level of Nike athletes. A creative combination with memorable, relevant irreverence, that caught the audience's imagination and drove demand for Bayer farming solutions.