John Woods
When mental availability matters. Strategic steps to help B2B audiences take notice.
Though businesspeople and consumers may buy for different reasons, the triggers that motivate them remain largely the same. Creativity,...
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John Woods
- May 12, 2022
- 3 min
Popularity vs Intelligence. What's the key to making tech marketing more memorable?
While many technology companies today assume that having the cleverest product on the market automatically makes it the best, nothing...
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Alistair Ross
- Jul 9, 2021
- 3 min
Shut up and show me the work
"Shut up and show me the work". Seven words that have stayed with me throughout my creative career. They were said (with a smile I should...
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