John WoodsMay 12, 20223 minWhen mental availability matters. Strategic steps to help B2B audiences take notice.Though businesspeople and consumers may buy for different reasons, the triggers that motivate them remain largely the same. Creativity,...
John WoodsMay 12, 20223 minPopularity vs Intelligence. What's the key to making tech marketing more memorable?While many technology companies today assume that having the cleverest product on the market automatically makes it the best, nothing...