Cogeco Peer 1 is a well known hosting and connectivity brand in North America, but brand awareness across EMEA is low. Our brief was to engage resellers across Europe and drive demand. The LogicLogicMagic® approach created a visual branded promise 'Go 1 better' to sit at the heart of the campaign. This positioned CP1 as a company that delivers in areas of customisation, trust and customer service whether as a customer or partner, whilst depositioning the competition through the implication that CP1 was always one better.
Traditional demand generation channels were supplemented with a high impact DM piece - an artificial bonsai - impressive results with minimal effort. A DM piece that wouldn't be consigned to the bin - helping slowly grow the brand awareness of Cogeco Peer 1, whilst making the rational case for the platform's benefits.