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We have sprinkled a little visual magic across a wide range of Epson's marketing collateral from advertising billboards to event stands, to thumb-stopping social media imagery for their printers and robotics divisions.
Epson then asked LogicLogicMagic to create a campaign to market their innovative PaperLab platform, which recycles paper on-site.
All marketing to date for the product had been very literal and functional. We felt that Paperlab needed to have memorable spokespeople who had been on the journey from brand adversaries to brand advocates. Ideally a community with a strong digital following too to engage the broadest audience. Who better than cats?
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