Intapp is the industry cloud for partner-driven firms. The brief was to create an umbrella brand campaign that could be tailored for different industry verticals. The LogicLogicMagic® approach was to create a versatile branded copy construct "Tapp into..." to create an immediate brand link in any communications. "Tapp into..." speaks to the intelligence which the Intapp platform delivers. This was paired with colour-coded upward growth curves and lateral relevant themed imagery for each different vertical.