Mogic's guide to
Making technology marketing more memorable

The first version of Mogic's Guide was written six years ago when we launched the agency. It's been updated periodically and many of the themes within are as relevant today as ever. Which is either an indication of our prescience or an indication of the pace of change in B2B technology marketing.

Eighteen chapters of strategic and creative approaches, backed up by effectiveness data. Designed to inspire more distinctive, effective campaigns and help your technology marketing become more memorable. Packed with diverse campaign examples from both LogicLogicMagic®'s stable and beyond. Proof that our strategic rhetoric is matched by our award-winning creative output.

We used to gate the guide, as over half the download requests came from other agencies. Today it's available to whoever would like it. After all, you haven't really got that true creative spark, unless you can give it away. We hope you find it enlightening and entertaining in equal measure. And if you feel your brand or campaigns could benefit from our expertise, then we'd be happy to help.
 

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