We are Okta's EMEA marketing communications agency. Our scope of work encompasses a close strategic and creative partnership focused primarily around Demand Generation and Sales Enablement. This partnership has yielded significant business outcomes to date, alongside two gold B2B Marketing Awards for our campaigns; including writing the gold submission for Isabelle Duarte, SVP/CMO to be awarded Marketer of the Year. Our partnership with Okta's EMEA team is the blueprint for how we work most successfully with clients.
Like many B2B tech brands Okta have brand design guidelines, but no discernible distinctive assets to work as a mental shortcut and grow brand awareness. Circles were a design motif, that we evolved into an idea – "Circles of Trust'. With no separate brand budget, we represented those verified by Okta as isometric characters standing inside a blue, metaphorical circle of trust. This visual device worked across the smallest media spaces from email signatures to ebooks, with hundreds of variations, but all using the same distinctive blue circle. Repeated use of this distinctive asset across all Demand Generation campaigns grew brand awareness significantly without the need for a separate brand budget.
It was a low cost, high impact creative approach that understood how human brains need multiple exposures to distinctive assets (visual in this case), across multiple media channels to grow brand awareness. From email campaigns to ebooks to virtual events. From static media to animated formats, 'Circles of trust' is a great example of building a relevant brand idea in the most economical way.