OpenText wanted to build a consistent communication program across EMEA and AMER to communicate the value and help drive adoption of Secure Cloud across 20,000 global MSPs, while also increasing the number of products transacted by existing partners.
Our creative approach was to imagine a campaign brand world, centred around an imagined cloud-shaped hot house data centre - a metaphorical place for accelerated growth for managed service providers. This provided the consistent, distinctive visual foundations for a digital Demand Generation program, with the premise that those inside OpenText's Secure Cloud would experience the fastest growth.