top of page

The brief was to create a global brand campaign that could leverage the positive advocacy stories from Pure customers. The LogicLogicMagic® approach was to blend Pure's distinctive orange brand colour with their 'Evergreen' product promise to create a magical brand world of white landscapes, blue skies and orange evergreen forests, where organisations move to, put down roots and thrive. Authentic storytelling with in a memorable visual context.

Logo.png
    bottom of page