SEMRush is an all-in-on digital marketing toolkit. We were approached to create a brand awareness campaign to run in social media channels and on a very tight budget. So the creative had to have 'thumb-stopping' stand out and shareability, alongside strong brand attribution.
LogicLogicMagic® turned the brand fireball logo into a rapping character in a series of simple raps to accompany animations, conveying the core messages of the SEMRush brand in a distinctive and memorable way. The campaign launched coincided with SEMRush's 10th anniversary so the films also carried a celebratory top and tail.