Symantec are the world's No. 1 cybersecurity brand - an industry built on trust. The LogicLogicMagic® approach was to visualise Symantec as a human character - the IT Security Confidant - as it's easier to put your trust in a person than a faceless brand. This supported the 2018-19 EMEA Now What? campaign, using pain points and data insights drawn from the IT Security profession and positioning Symantec as the trusted adviser, able to offer solutions, advice and sometimes just a friendly ear. This sentiment was echoed from top of funnel assets all the way down to business case builders, delivering a substantial return on investment.