Circles of Trust for Okta
Okta, Inc. is a secure access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into modern applications, and for developers to build identity controls into applications, website web services and devices. LogicLogicMagic® partner with Okta across EMEA creating a comprehensive ecosystem of integrated marketing campaigns under the singular organising idea of 'Circles of Trust'. 'Circles of Trust' was born out of the existing design brand language, but delivers a human-focused lens, to amplify the product-focused nature of many of the existing suite of marketing assets.
A lateral interpretation of the literal design language, creating a memorable, cohesive body of work which delivers a strong halo effect for the Okta brand from metric-driven demand generation and nurture campaigns.