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  • Writer's pictureAlistair Ross

Double gold at the B2B Marketing Awards

Updated: Sep 18, 2023

Dare to dream. When we launched LogicLogicMagic 18 months ago, we embarked on a mission to bring a little more magic into B2B technology marketing. Fewer clients, deeper relationships, shared success; but above all, make it fun.

We couldn't have dreamed that it would turn into the highest industry recognition so quickly, with Gold for Best use of Customer Insight for Okta's Reimagining the Workplace, and most importantly Gold and Marketer of the Year, for Okta's Isabelle Duarte. LogicLogicMagic was founded to help technology marketing teams succeed. We don't win unless they do. It's a partnership through both the good and the challenging times, on both a professional and personal level. So it's important to mark these moments, recognise the collective achievement and be thankful to all those who made it possible. We might be seasoned industry professionals and no strangers to winning awards, but we were all pinching ourselves as the night unfolded.

Picking up Gold for Best use of Customer Insight: Okta, Reimagining the workplace.

Julie Burton-Brown and Sinead Woodley, accept the award for Marketer of the Year on Isabelle Duarte's behalf, as she was still shielding due to the Covid-19 pandemic, making her achievements over the past year all the more outstanding.

Don't talk the talk, walk the walk is one of our mantras at LogicLogicMagic. Having created the Giants of B2B, 'Big Shoes to Fill' theme for the awards, Nicola Parsons and Alistair Ross stepped up to the plate with the evening's most creative footwear.

If our approach and creativity strikes a chord with you, then please get in touch with and we can starting planning your path to success and potentially, who knows...Marketer of the Year. If you're interested in learning more about the LogicLogicMagic approach and how we can help your organisation establish stronger connections with your target audience, you can download our quick guide: "11 ways to making technology marketing memorable", or the more comprehensive: "Mogic's guide to making marketing more memorable" All photography courtesy of who captured the atmosphere and energy of the evening perfectly.

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