As far back as the stone age, humans have always been inherently technological beings or tool users. From hammerstones and the wheel to the light bulb and the Internet, technological innovations have shaped and moulded humankind from its earliest formation into the iPhone 13 wielding, TikTok dancing, emoji speaking generation that surrounds us today. But don’t let that put you off! 😉
Despite a growing tendency within society to demonise technology, spurred on by apocalyptic science fiction movies and anxieties about “all of them computers coming in and stealing our jobs,” technology has had a substantial positive impact on human progress and evolution. It put Neil Armstrong on the moon and Ahmed Gamal Gabr 1,090 feet 4.5 inches below the sea, and it continues to take our species well above and beyond all realms that nature intended.
In a world filled with fear and doubt, and during times of great difficulty, technology has proven itself to be our greatest liberator. By harnessing the power of invention, society can adapt, evolve, and overcome almost any challenge placed before it, but what challenges is technology helping us overcome today?
Let’s look below to find out.
The freedom to work wherever works
While the worst of the COVID-19 pandemic may finally be behind us, the disruption it left in its wake both socially and economically lives on. Today, ideas regarding how, when, and where we all work have changed dramatically. Businesses rely on technology more than ever before to meet evolving workforce demands, protect customer privacy and data, and continue to prosper in a digital-first world.
For example, agile identity platforms like Okta excel at protecting and supporting organisations as they transition away from legacy roots into the world of hybrid cloud IT, all the while giving employees the freedom to securely work wherever and whenever they wish. With tools like this, the traditional office and the literal and figurative limits it imposes no longer exist, and the enterprise world is free to take the next step towards a better, brighter, and more profitable future.
Democratisation of education
As well as transforming the world of work, the arrival of revolutionary technologies like the Internet, smartphones, and innovative EdTech platforms like Learnlife are changing the paradigms of education as we know it. By removing classroom siloes and giving students from all countries, class systems, age groups, and backgrounds equal access to a new type of flexible, holistic, highly-personalised style of eLearning, these technologies are democratising education in a way that’s never been done before.
While the first Industrial revolution succeeded in handing free education over to the masses to cement Britain’s status as a world-leading economic power, technologies like Enuma strive to liberate the oppressed and balance out the scale between the third world and the first. Device proliferation and the widespread availability of affordable technology provide a solution to a problem that’s existed for centuries, and the EdTech revolution is only just beginning.
Brave new worlds (and realities)
Going beyond the realms of human ability is an area where technology has always provided immense value. From super strong robotic arms on factory floors to hyper-intelligent algorithms in the stock exchange, technological innovations have helped push people past what’s considered humanly possible, and the arrival of extended reality technologies are taking those abilities even further.
At the Johns Hopkins Hospital, for example, neurosurgeons recently carried out the worlds’ first augmented reality guided procedure for a patient with a debilitating spinal condition. With a guided computer system built into their AR headsets, the surgeons could follow visual instructions and data in real-time to complete the complex surgery quickly and successfully with zero errors.
Meanwhile, virtual reality digital therapy platforms like Virtue are also changing the healthcare landscape with innovative products that combine science, technology, and design to treat and prevent long-term health conditions. Their ground-breaking Lookback platform, for example, is transforming care for dementia patients who can use the app to re-visit any location in the world to stimulate memories and virtually travel to new places where they are unable to go physically.
Fuelling societal change
Despite the many criticisms of social media as a harmful technology that can negatively impact a person’s mental health and well-being, there are many positives to draw from it. Facebook, Twitter, and YouTube, for example, have become effective platforms for implementing social change, most notably with campaigns like “Black Lives Matter” and the “Me Too” and LGBT movements.
As a result, diversity and inclusion is now a huge focus point for many organisations today, and HR platforms like Workday are helping balance the scale in the battle for equality in the workplace. With these technologies, organisations are free to measure everything from hiring and promotions to their employees’ sense of belonging and value, empowering them with the metrics needed to implement positive changes fast.
At LogicLogicMagic, we understand the value of technology as a tool for positive change and excel at helping organisations send their message out into the world. If you need expertise and assistance in landing your messaging with the right audiences, then moving them from consideration to purchase, we’d love to have a conversation with you. Speak to Sinead@logiclogicmagic.com If you're interested in learning more about the LogicLogicMagic approach and how we can help your organisation establish stronger connections with your target audience, you can download our quick guide: "11 ways to making technology marketing memorable", or the more comprehensive: "Mogic's guide to making marketing more memorable"