Of all the reasons why hybrid work is here to stay, one stands out above the rest – businesses want to attract and retain the best people for the job. As employee expectations for more flexible ways of working continue to surge, business leaders must do everything they can to ensure workforce needs are met. For HR teams, keeping up with the rapid pace of change presents many new challenges. As well as providing balanced support for both on-site and remote-based workers, shifting data privacy and compliance standards, and a heightened focus on employee well-being, diversity and inclusion have all added to their pressures.
Relying on old solutions to solve new business challenges, however, is often a recipe for disaster – which is perhaps why forecasters have predicted that the cloud HR technology market will leap from USD 32.5 billion in 2021 to USD 76.5 billion by 2031. [1] But which key factors are driving this growth, and how can modern HR technology help organisations build the people-first hybrid work cultures of tomorrow?
Here are five key points to consider:
1. HR tech takes the sting out of remote onboarding
The onboarding process can be a challenging experience for any new starter – especially in a remote or hybrid work environment. And while research shows us that an effective onboarding process boosts the retention of new employees by 82% [2], only 12% of employees believe that their organisations are currently doing it well. [3]
To close this gap, business leaders are investing in technologies like Ceridian Dayforce that help simplify, streamline and future-proof their remote and on-premises onboarding strategies. By digitising onboarding forms, Ceridian empowers new starters to complete paperwork faster and from whatever location works best. It also transfers employee data into the HRM system automatically, allowing HR teams to focus more attention on ensuring new employees have everything they need. Dayforce is also a comprehensive cloud platform that combines HR, payroll, benefits, workforce management, and talent management in a single application. Its scalable Human Capital Management software is built with a single, flexible rules engine combined with real-time updates and calculations that help address complex regulatory requirements too.
2. HR tech optimises the employee experience With a recent survey claiming that 98% of employees plan to seek new job opportunities in 2023 [4] it’s clear that The Great Resignation that started in 2021 is far from over. To mitigate this threat and keep people happy in their roles, HR teams must find a way to optimise their employees’ experience and address any issues before they escalate.
By delivering tailored announcements with engaging, relevant videos, proactively measuring employee sentiment with pulse surveys, and generating valuable insights on current skills, strengths and interests, solutions like Workday help organisations ensure that every employee feels empowered, supported and inspired.
3. HR tech drives diversity and inclusion in the hiring process In today’s work-anywhere culture, diversity and inclusion are more important than ever. In fact, research shows us that 74% of millennial employees believe their organisation is more innovative when it has a culture of inclusion, while 47% actively look for diversity and inclusion when sizing up potential employers. [5]
By utilising platforms like Diversely, organisations can gain broad insight into their current state of diversity and inclusion, allowing them to quickly identify which gaps to fill. They also help organisations remove bias from job listings and create more inclusive hiring strategies that consider everything from age and gender to sexual orientation, ethnicity, disability, and more when searching for new talent. 4. HR tech simplifies employee training and development Career development is high on the agenda for any employee today–with 94% of people saying they would stay at a company longer if their employer invested in their learning and development. [6]
Yet, with many teams now split between remote and in-office workplaces, providing both groups with consistent and meaningful training can be challenging. To simplify this process, solutions like Culture Amp offer a wide range of tools designed to help HR teams grow and retain their people with actionable, insight-led personal growth strategies. By tracking employee development in real-time and giving HR teams the tools needed to have more frequent development conversations with their staff, Culture Amp helps simplify training and drives retention in the workplace.
5. HR tech helps HR teams stay compliant Managing compliance is an ongoing challenge for every team leader today, and HR is no exception. As regulations continue to grow in both number and complexity, staying ahead of the curve places huge strain on HR departments that are already overstretched.
Failure to keep up with demand, however, can lead to crippling fines and have a disastrous impact on a brand's reputation and employee experience. To ensure that data privacy remains private, and that hybrid work models continue to comply with shifting standards, solutions like Namely offer many benefits.
By providing proactive alerts for non-compliance risks, best practice advice, and unlimited access to certified advisors on a wide range of HR compliance topics, Namely helps organisations find balance during periods of tempestuous change.
Summing up
Whether it’s to increase efficiency, retain the best talent, or drive greater diversity and inclusion in the hybrid workplace, HR tech is crucial for creating the memorable people-first experiences that keep employees happy and productive. And if you’d like to know how to make your HR Tech marketing just as memorable too, get in touch with sinead@logiclogicmagic.com If you're interested in learning more about the LogicLogicMagic approach and how we can help your organisation establish stronger connections with your target audience, you can download our quick guide: "11 ways to making technology marketing memorable", or the more comprehensive: "Mogic's guide to making marketing more memorable" [1]Allied Market Research [2]Brandon Hall Group [3]Gallup [4]Monster.com [5]Deloitte [6]LinkedIn