I would love to have been a fly on the wall when someone first suggested using an animatronic Arnold Schwarzenegger to remind people...

Storytelling is an inherent part of the human condition. From Egyptian Hieroglyphs and Greek Mythology to Shakespeare and Coronation...

There's something innately satisfying about a trilogy, so earlier this year we agreed to create the third and perhaps final instalment of...

What was the last great tech ad you saw? Chances are, the examples you can think of are few and far between. And that’s despite there...

While the distinction between B2B brand and branding is often clouded, recognising the differences between the two is crucially...

Though businesspeople and consumers may buy for different reasons, the triggers that motivate them remain largely the same. Creativity,...

While many technology companies today assume that having the cleverest product on the market automatically makes it the best, nothing...

Dare to dream. When we launched LogicLogicMagic 18 months ago, we embarked on a mission to bring a little more magic into B2B technology...

With Halloween just around the corner, what better time than now to hit you with some big old scary facts. For example, did you know that...

Key EdTech trends to watch out for in 2021 and beyond Education and technology have always shared a lot in common. Like two mates kicking...

As far back as the stone age, humans have always been inherently technological beings or tool users. From hammerstones and the wheel to...

Businesses have long been looking to ramp up their digital transformation strategies, and the pandemic has only increased the pressure....

Technology resistance is nothing new. In the 18th century, the Luddites smashed up the mechanised looms that threatened to – indeed, did...

Over the last 18 months, the COVID-19 crisis bought about significant changes in the way organisations market their products and engage...

"Shut up and show me the work". Seven words that have stayed with me throughout my creative career. They were said (with a smile I should...

LogicLogicMagic has just turned eighteen. Eighteen months old that is. While most casual observers would have expected us to still be...

“Toto, I have a feeling we’re not in Kansas anymore!” Over the last 18 months, it’s fair to say we’ve all experienced Dorothy-like doubts...

While the idea of living in a world where computers can “see” like humans may seem far-fetched to many, the truth is we already are (and...

Creating 'blockbuster franchises' is one of the core recommendations from Linkedin's B2B Institute. It underpins a strategic belief in...

Banking used to be a pretty stuffy affair. Interacting with your bank meant going into a branch and speaking to an advisor. Your money...